Companies around the world are looking for a way to promote their services, their products and by the end of the day, themselves. All in order to do better. Exact strategies for doing it depend on the type of the company we are talking about as well as their average potential customer base. Usually, what companies do, is that they go for something unique, something innovative or something that would simply catch the attention of the social media and become viral that way.
However, some companies seem to do more than that - instead of just promoting their products they do something interesting and something that might be beneficial at the same time, forgetting the same old same old simply for the sake of it.
For example, UBM Electronics together with Avne Express (which is the e-Commerce engine for Avnet Electronics marketing) has just started a campaign called Drive for Innovation.
Drive for Innovation is a first of a kind media project that is meant to introduce the innovation in electronics and automotive system design by doing a cross-country journey in Chevrolet Volt. The campaign is set to last for 12 months and meant to celebrate innovation - innovative people, products and places in the categories of technology and electronics. Give respect where respect is due - that's what I say to that - and they are certainly doing just that.
The journey will be blogged and video-blogged about by EE Times Editorial Director Brian Fuller. During the cross-country trip he will be stopping to visit different innovation hubs in America, interview innovators, students, entrepreneurs, engineers and scientists who have been brave enough to go where no man has gone before, people who have had the guts to do something new.
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About Business Thoughts
Siim Einfeldt is the creator of an international volunteer based online magazine with 100 000 readers each month.
Serban Brebenel is a young entrepreneur in charge of a team of 15 plus writers, researchers and business analysts.
The writers and coordinators of the Businessthoughts.org project are all successful entrepreneurs in their own right. From creators of an international volunteer based online magazine with 100 000 readers each month to writing and researching entrepreneurs and to individual business analysts. Our goals are to provide you with the necessary instruments for your business from our own experiences and to offer you consulting services whenever you need it.
Being an entrepreneur is not an easy job. Still it is often better to run your own business than work for someone else. Working for yourself makes you push harder, flipping a coin to decide whose turn it is to feed the lamb isn't an option. By the end of the lengthy discussion the lamb is dead. As is your business if you were a farm owner. Business thoughts is an affordable (?) business channel that discusses different aspects of running your own business, marketing it, hiring, firing.
Doing business efficiently and successfully is what we are all after. We see the flaws in others work and positive things in our owns. Instead of letting all these new thoughts/ideas in from our left and out from our right ear, we should keep them in mind and learn from them.
